Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Erik Driessen, Head of Digital Analytics at Greenhouse, shares how to automate Google Analytics data with APIs in 5 easy steps
Find out how the Google Analytics App + Web property changes the game for customer journeys, audience insights, and reporting in this marketing run-through.
June Dershewitz, Data Strategist at Amazon Music and President at the Digital Analytics Association shares her insights on data strategy and data management.
In this interview, Simon Lomas, Managing Partner at the Tidal Digital media agency in Dubai, discusses what drives brand and digital marketing impact and more.