Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Learn about growth hacking in analytics and get tips on data management, metrics, and optimization from Casper Rouchmann, Head of Marketing at United Fintech.
Alban Gérôme, VP Data & CX Technology Manager at Barclays Bank, shares how to deploy and remove marketing pixels with a solid tag management architecture.
Get three Adobe Summit 2019 takeaways and conference insights on data governance, ITP & martech trends from the Accutics team who attended the London edition
Get growth hacking techniques & amplification hacks for incorporating growth hacking in marketing processes from Taylor Ryan, ArchitectureQuote & KlintMarketing