Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.
Sharon Flynn, Senior Manager of Digital Analytics at BMO Financial Group, breaks down her success tactics for driving efficiency across the data analytics team.
Jason Krantz, founder of Strategy Titan, digital analytics and data analytics expert, shares his learnings on marketing data strategy, data quality & more.