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Sangram Vajre - Account-Based Marketing Challenges

Top Account-Based Marketing Challenges With Sangram Vajre

The Role of Customer Experience for Machine Learning

The Role of Customer Experience for Machine Learning

Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.

The Ultimate A-Z Digital Marketing Glossary

The Ultimate A-Z Digital Marketing Glossary

Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.

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Becoming an Online Product Analyst

Becoming an Online Product Analyst: A Talk With Ciara Adkins

Ciara Adkins, Senior Online Product Analyst at a Fortune 50 enterprise, talks about her career path in product analytics, the importance of data governance & more.

Ensuring Marketing Data Quality: A Talk With Brian Clifton

Ensuring Marketing Data Quality: A Talk With Brian Clifton

Brian Clifton, Google Analytics expert and Verified Data founder, shares key tactics for improving marketing data quality, centralizing campaign tracking & more

Scaling Intuit's Experimentation Program: A Talk With Lee Wong

Scaling Intuit's Experimentation Program: A Talk With Lee Wong

Lee Wong, Experimentation & Data Analytics Program and Product Manager at Intuit, on how to scale an experimentation program & foster an experimentation culture.

Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Tara Quehl, Marketing Automation Director at Fidelity Investments, shares B2B insights on adopting a customer-centric marketing strategy in the enterprise.

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