Enterprise Marketing Data: How to Build Data Confidence
Sep 06 2021
UPCOMING WEBiNAR: How to turn data insights into action
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Join data storytelling expert Brent Dykes, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.
Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.
Tricia Stinton, CMO, Field Marketing UK & Ireland at Cognizant, B2B & account-based marketing evangelist, shares her ABM and growth marketing strategy tactics.
Ciara Adkins, Senior Online Product Analyst at a Fortune 50 enterprise, talks about her career path in product analytics, the importance of data governance & more.
Brian Clifton, Google Analytics expert and Verified Data founder, shares key tactics for improving marketing data quality, centralizing campaign tracking & more
Lee Wong, Experimentation & Data Analytics Program and Product Manager at Intuit, on how to scale an experimentation program & foster an experimentation culture.
