Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Ciara Adkins, Senior Online Product Analyst at a Fortune 50 enterprise, talks about her career path in product analytics, the importance of data governance & more.
Brian Clifton, Google Analytics expert and Verified Data founder, shares key tactics for improving marketing data quality, centralizing campaign tracking & more
Lee Wong, Experimentation & Data Analytics Program and Product Manager at Intuit, on how to scale an experimentation program & foster an experimentation culture.
Tara Quehl, Marketing Automation Director at Fidelity Investments, shares B2B insights on adopting a customer-centric marketing strategy in the enterprise.