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Marketing Analytics Trends: Data & eCommerce Predictions

Marketing Analytics Trends: Data & Ecommerce Predictions

Sangram Vajre - Account-Based Marketing Challenges

Top Account-Based Marketing Challenges With Sangram Vajre

The Role of Customer Experience for Machine Learning

The Role of Customer Experience for Machine Learning

Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.

The Ultimate A-Z Digital Marketing Glossary

The Ultimate A-Z Digital Marketing Glossary

Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.

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Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Tara Quehl, Marketing Automation Director at Fidelity Investments, shares B2B insights on adopting a customer-centric marketing strategy in the enterprise.

Sangram Vajre Tips on Data Orchestration & Belongship

Sangram Vajre's Tips on Data Orchestration & Belongship

Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, on Belongship, data orchestration for account-based marketing & what's next in marketing.

Why Is Account-Based Marketing Important How to Adopt It

Why Is Account-Based Marketing Important & How to Adopt It

Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, shares why is account-based marketing important & how to integrate it into your business.

Last-Touch Attribution: The Good, the Bad and the Ugly

Last-Touch Attribution: The Good, the Bad and the Ugly

Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.

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