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The Role of Customer Experience for Machine Learning

The Role of Customer Experience for Machine Learning

Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.

A/B Testing and Experimentation: Tactics From Matt Gershoff

A/B Testing and Experimentation: Tactics From Matt Gershoff

Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.

How to Drive More Efficiency for Your Data Analytics Team

How to Drive More Efficiency for Your Data Analytics Team

Sharon Flynn, Senior Manager of Digital Analytics at BMO Financial Group, breaks down her success tactics for driving efficiency across the data analytics team.

The Ultimate A-Z Digital Marketing Glossary

The Ultimate A-Z Digital Marketing Glossary

Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.

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