Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Tara Quehl, Marketing Automation Director at Fidelity Investments, shares B2B insights on adopting a customer-centric marketing strategy in the enterprise.
Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, on Belongship, data orchestration for account-based marketing & what's next in marketing.
Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, shares why is account-based marketing important & how to integrate it into your business.
Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.