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How to Build an Enterprise-Level Campaign Taxonomy
FREE WEBINAR - May 24, 16:00 cET

How to Build an Enterprise-Level Campaign Taxonomy

Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.
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Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Customer-Centric Marketing Strategy: A Talk With Tara Quehl

Tara Quehl, Marketing Automation Director at Fidelity Investments, shares B2B insights on adopting a customer-centric marketing strategy in the enterprise.

Sangram Vajre Tips on Data Orchestration & Belongship

Sangram Vajre's Tips on Data Orchestration & Belongship

Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, on Belongship, data orchestration for account-based marketing & what's next in marketing.

Why Is Account-Based Marketing Important How to Adopt It

Why Is Account-Based Marketing Important & How to Adopt It

Sangram Vajre, co-founder of Terminus & creator of FlipMyFunnel, shares why is account-based marketing important & how to integrate it into your business.

Last-Touch Attribution: The Good, the Bad and the Ugly

Last-Touch Attribution: The Good, the Bad and the Ugly

Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.

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