Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Frederik Werner, Digital Analytics Specialist at DHL, shares best practices for Adobe Analytics, customer journey analytics, strategy & metrics for analytics.
Sharon Flynn, Senior Digital Analyst at BMO Financial Group, shares best practices, challenges, and opportunities for data analytics in financial services.
Get the drawbacks and untapped advantages of virtual events from the founder of Marketing Analytics Summit (former eMetrics Summit) – Jim Sterne.