Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Yehoshua Coren, founder of Analytics Ninja, shares success tactics and tip on data strategy for Google Analytics and leveraging analytics data.
Mai Alowaish, Chief Data Officer at Gulf Bank, formerly InfoTrust, shares key tips about implementing cross device tracking and cross device analytics.
Get A/B testing optimization tactics from Kelly Wortham, Director of Optimization at Search Discovery, Test & Learn Community founder & CRO evangelist.
Learn how to scale account-based marketing and increase marketing efficacy with a blended strategy from ABM expert Rob Leavitt, Senior Vice President ITSMA.