Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Learn how to analyze marketing data and turn it into actionable insights from Jim Sterne - Marketing Analytics Summit & Digital Analytics Association founder.
Michael Brito, Zeno Group, on how & why to use multi-segment audience intelligence for planning campaigns that drive exponential engagement & growth.
Jim Sterne, founder of Marketing Analytics Summit & Digital Analytics Association, shares the 3 pillars to leverage machine learning in marketing analytics.