Industry Insights

The Ultimate Guide to 2020 European Web Analytics Conferences

The +30 European digital analytics & web analytics conferences you need to attend in 2020

Diana Daia
January 10 · 9 min read

With digital analytics on the rise, finding the European events that are worth attending takes time and energy. Here’s our shortcut to the key conferences and summits coming up in 2020. Ready, steady, go:

 Calendar:

January

February

March

April

May

June

July

August

September

October

November

December

 

 

January

SUPERWEEK

Dates:

January 27-31, 2020

Location:

Budapest, Hungary

About:

At its sixth edition, SUPERWEEK is a five-day conference that brings together data evangelists, leading data-driven marketers, and web analysts for a week of pure analytics. This year’s lineup includes Krista Seiden / KS Digital, Sayf Sharif / Seer Interactive, Simo Ahava / 8-bit-sheep, Moe Kiss / Canva, Yehoshua Coren / Analytics Ninja, Tim Wilson / Search Discovery, Michael Helbling / AJL Analytics, Matt Gershoff / Conductrics.

Price:

From € 350+ VAT for a 1-day conference ticket including lunch

Website:

superweek.hu

February

Friends of Search Amsterdam

Dates:

February 4, 2020

Location:

Brussels, Belgium

About:

For its #8 edition, Friends of Search Amsterdam is bringing the latest knowledge in search, web analytics, and online marketing to the Netherlands. This year’s topics include SEA, SEO at scale, paid search automation, CPA optimization, digital integration, and more.

Price:

Starting from €373 for a single Early Bird ticket

Website:

friendsofsearch.nl

Friends of Search Brussels

Dates:

February 5, 2020

Location:

Brussels, Belgium

About:

This well-known Dutch conference is coming to Belgium in 2020! The first edition will fly in search experts like Brad Geddes (AdAlysis), Frederick Vallaeys (Optmyzr), Dieuwerke Antoons (Bol.com), and Martin Splitt (Google) to Brussels and bring the latest industry knowledge to online marketers and SEO/SEA professionals in the Benelux region.

Price:

Starting from €195 for a single Early Bird ticket

Website:

friendsofsearch.be

Emerce Google Analytics User Conference

Dates:

February 13, 2020

Location:

Amsterdam, Netherlands

About:

Yet another Dutch conference coming up this January - this time around with a focus on Google AnalyticsEmerce Google Analytics User Conference brings you 20 international speakers that will share their Google Analytics expertise through inspiring keynotes, use cases, and winning tactics.

Price:

Starting from €245 for a single Early Bird ticket

Attendees:

+200 analytics, data, and marketing professionals

Website:

emerce.nl

3XE Conversion & UX

Dates:

February 13, 2020

Location:

Dublin, Ireland

About:

3XE Conversion & UX is a digital marketing conference that addresses the latest in CRO, CX, UX, conversion, and CRX. It is part of Ireland’s 3XE conference series, followed up by 3XE Search later this year.

Price:

From €225.00+ fees for a Mega Early Bird individual ticket

Website:

3xedigital.com

KI Marketing Day

Dates:

February 18, 2020

Location:

Vienna, Austria

About:

German-speaking analysts and marketers have good reasons to head to Vienna this February. This one-day conference brings together industry experts that will talk about product innovations and practical solutions for AI and data-driven marketing.

Price:

€249 for a single ticket including catering and online documentation

Attendees:

+200 analytics, data, and marketing professionals

Website:

marketing-on-tour.de

Web Analytics Wednesdays

Dates:

February 26, 2020

Location:

Copenhagen, Denmark

About:

Web Analytics Wednesday is a recurring analytics event in Copenhagen that connects peers within analytics and marketing through talks from international and local Scandinavian speakers. The first edition this year takes place in February

Price:

Free

Website:

Web Analytics Wednesdays

March

Gartner Data & Analytics Summit

Dates:

March 9-11, 2020

Location:

London, United Kingdom

About:

This yearly event brought to you by Gartner – the leading research and advisory company does not need any introduction. This year’s themes revolve around building an analytics-centric culture, driving data literacy, and rewiring culture for an AI-augmented future. Expect an insights-packed event with +40 Gartner experts,+70 research-driven sessions, and +50 exhibitors.

Price:

Standard price: €3,425 + VAT

Public-sector price: €2,650 + VAT

Attendees:

+1,500 attendees

Website:

gartner.com

Big Data & AI World

Dates:

March 11-12, 2020

Location:

London, United Kingdom

About:

This conference taking place yearly at London’s Excel is, in fact, a conglomerate of seven co-located UK technology events: Big Data & AI World, Cloud Expo Europe, DevOps Live, Cloud & Cyber Security Expo, Smart IoT, Blockchain Tech World and Data Centre World. In 2019 it brought together 763 expert speakers, 526 technology suppliers, and over 21,000 attendees that tackle and define the future of AI and big data. Some this year’s topics will be: data architecture, data privacy, data quality and governance, deep learning enterprise AI and automation, augmented and predictive analytics.

Price:

Free

Attendees:

+21,000 attendees in 2019

Website:

bigdataworld.com

MeasureCamp Lyon

Dates:

March 14, 2020

Location:

Lyon, France

About:

MeasureCamp is coming to Lyon in 2020! This is the first MeasureCamp event taking place in Lyon. MeasureCamp is an open, free-to-attend unconference for digital analytics professionals bringing a series of worldwide events since 2012. The key topics for Lyon will be data collection, data governance, data privacy, allocation & distribution, data visualization, personalization, and CRO.

Price:

Free

Website:

lyon.measurecamp.org

DATA Festival

Dates:

March 17-19, 2020

Location:

Munich, Germany

About:

The DATA Festival takes place for the third time in Munich. This event targeting professionals from German-speaking countries tackles topics such as data science & machine learning, data engineering & architecture, data visualization & analytics.

Price:

Starting from 890,00 EUR for a 2-day Early Bird Ticket

Website:

datafestival.de

MeasureCamp Bratislava

Dates:

March 28, 2020

Location:

Bratislava, Slovakia

About:

2020 marks the fifth Slovak MeasureCamp edition taking place in Bratislava on March 28, 2020. MeasureCamp has already been held in over a dozen cities all over Europe plus Hong Kong and Australia. Here are some of the previous topics they have covered: customer lifetime value, AI, customer segmentation, user-centric analytics, mobile analytics, open data, data-based marketing automation, and A/B testing

Attendees:

+800 participants

Price:

Free

Website:

bratislava.measurecamp.org

April

Google Analytics Conference

Dates:

April 1-3, 2020

Location:

Vienna, Austria

About:

2020 marks the 9th edition of the largest Google Analytics event in the DACH region. If the latest product news and insights about Google Analytics, Google Marketing Platform, and Google Cloud Platform are what you’re after, this conference should probably be added to your calendar. Topics range from campaign and app tracking to personalization, segmentation, attribution modeling, machine learning, and Google Cloud to privacy & consent management.

Hundreds of senior attendees from the Nordics and beyond, according to organizers

Price:

Early bird tickets offering a 20% discount are available until January 10.

Website:

analytics-conference.at

MeasureFest

Dates:

April 16, 2020

Location:

Brighton, United Kingdom

About:

Brought to you by Brighton SEO, MeasureFest is another UK-based conference worth looking into. With a laser focus on analytics, big data, business intelligence, and conversion rate optimization, MeasureFest brings the best practitioners in the industry together for a series of educational and practical talks.

Price:

From £235 for an individual Early Bird ticket

Website:

brightonseo.com

Analyze!

Dates:

April 16, 2020

Location:

Kyiv, Ukraine

About:

OWOX’s Analyze! conference is a specialized conference for those who work with analytics systems and want to learn more about how to use Google Analytics tools and BI services effectively. Previous editions featured a solid lineup of international and local speakers specializing in web analytics from WIX:com, SEM Rush, Plerdy, MOYO, Intellias, IIH Nordic, Google Cloud & more.

Price:

TBA

Website:

events.owox.ua

May

MeasureCamp Manchester

Dates:

May 2, 2020

Location:

Manchester, United Kingdom

About:

2020 marks the second edition of MeasureCamp held in Manchester. In their own words, “MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.”

Price:

Free

Website:

manchester.measurecamp.org

MeasureCamp Madrid

Dates:

​May 2020, TBA

Location:

Madrid, Spain

About:

Just like its other European counterparts, MeasureCamp Madrid brings a healthy dose of digital analytics knowledge to Madrid. The date and program for this year are yet to be announced.

Price:

Free

Website:

madrid.measurecamp.org

Adobe Summit EMEA

Dates:

May 13-14, 2020

Location:

London, United Kingdom

About:

Adobe Summit EMEA is the European counterpart of Adobe Summit in Las Vegas. Expect a two-day long summit full of inspirational speeches and 150 sessions across 14 content tracks about Analytics & Customer Journeys, B2B Marketing & Account-Based Experience, Commerce & Shopper Experience, Content & Asset Management, Cross-Channel Advertising, Digital Operations, Digital Trends & Innovation, Email & Campaign Management, Personalisation Platform, Machine Learning, and AI. In 2019, speakers included Eddie Redmayne, Jane Moran, Massimiliano Pogliani, Ash Roots, Bruce Daisley, Christoph Filser, and Enric Llopart.

Price:

From £1,050 for a single ticket

Website:

summit-emea.adobe.com

June

MeasureCamp Paris

Dates:

June 6, 2020

Location:

Paris, France

About:

Along with Measurecamp Lyon and Nantes, MeasureCamp Paris brings the latest digital analytics insights to France. The date and program for this year are yet to be announced. In the previous year, topics included data collection and governance, data regulations, allocation & distribution, data visualization, personalization, and CRO.

Price:

Free

Website:

paris.measurecamp.org

MeasureCamp Copenhagen

Dates:

June 6, 2020

Location:

Copenhagen, Denmark

About:

This is the Danish edition of MeasureCamp, organized in partnership with IIH Nordic. Every year, MeasureCamp Copenhagen brings you the latest knowledge in digital analytics from global and Scandinavian industry leaders. The program and speaker lineup will be announced later this year.

Price:

Free

Website:

copenhagen.measurecamp.org

July

MeasureCamp Cardiff

Dates:

July 2020, TBA

Location:

Cardiff, Wales, United Kingdom

About:

Following its sister UK events in London and Manchester, Measurecamp Cardiff will take place during the summer of 2020. The official date and program are yet to be announced. The previous MeasureCamp Cardiff took place in 2017 and offered 85 analytics professionals and 24 insightful sessions.

Attendees:

+3000 attendees

Price:

Free

Website:

cardiff.measurecamp.org

DATA ANALYTICS 2020

Dates:

July 26-30, 2020

Location:

Nice, France

About:

DATA ANALYTICS 2020 is part of NexTech 2020 – a series of tech events taking place in Nice this summer. This year’s main content tracks will be Data Analytics Fundamentals, Advanced Deep/Machine Learning, Data Processing, Target Analytics, and Big Data.

Price:

TBA

Website:

iaria.org

August

September

MeasureCamp Brno

Dates:

September 5, 2020

Location:

London, United Kingdom

Brno, Czech Republic

About:

This year, the Czech MeasureCamp edition is moving to Brno – keep an eye on the event webpage to see the speakers, topics, and location. In 2019, MeasureCamp Prague hosted 27 members of the PPC, SEO, UX, and product management communities that shared their top challenges for data analysts and industry experience.

Price:

Free

Website:

czechia.measurecamp.org

MeasureCamp London

Dates:

September 26, 2020

Location:

London, United Kingdom

About:

Measurecamp London is the main MeasureCamp European event that gathered around 250 attendees in 2019. In their own words, “MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.”

Price:

Free

Website:

london.measurecamp.org

MeasureCamp Bucharest

Dates:

September 26, 2020

Location:

Bucharest, Romania

About:

If you’re looking for an Eastern European digital analytics event, you might want to take a look at MeasureCamp Bucharest in Romania. Its previous editions brought Krista Seiden (Google, KS Digital, Quantcast, Sjaun Wong (Samsung Electronics), Alban Gérôme (Barclays), Nicoleta Iordache (Samsung Europe), Peter O’Neil (Ayima), and Jack Timofte (totalquant) to the stage.

Price:

Free

Website:

bucharest.measurecamp.org

October

MeasureCamp Istanbul

Dates:

October 10, 2020

Location:

Istanbul, Turkey

About:

This year’s MeasureCamp Istanbul will take place on October 10. The official lineup and talks haven’t been disclosed yet, but you can surely expect the latest trends in digital analytics, exciting speakers, as well as networking and career opportunities.

Attendees:

Limited to 300 tickets

Price:

Free

Website:

istanbul.measurecamp.org

MeasureCamp Dublin

Dates:

October 17, 2020

Location:

Dublin, Ireland

About:

This will be the second edition of MeasureCamp in Dublin, Ireland. The first MeasureCamp Dublin took place in October 2019. +100 digital analysts traveled from across Europe to share knowledge, learn, and network with fellow professionals.

Price:

Free

Website:

dublin.measurecamp.org

MeasureCamp Brussels

Dates:

October 2020, TBA

Location:

Brussels, Belgium

About:

MeasureCamp returns to Brussels for a fourth edition during October 2020. The official date and schedule will be announced later this year.

Price:

Free

Website:

brussels.measurecamp.org

MeasureCamp Stockholm

Dates:

October 2020, TBA

Location:

Stockholm, Sweden

About:

MeasureCamp had its first edition in Stockholm in 2019. In 2020, talented analysts from around Europe and beyond will meet again in the Swedish Capital to discuss and debate all things related to measurement and digital analytics.

Price:

Free

Website:

stockholm.measurecamp.org

Marketing Analytics Summit London

Dates:

October 20-21, 2020

Location:

London, United Kingdom

About:

Following its German and Italian sister events in Europe, Marketing Analytics Summit London is another great conference to consider. Some of last year’s speakers were Jim Sterne, Nick Wilsdon, Brian Clifton, Ian Thomas, Simo Ahava, and Adam Greco.

Price:

From £395 for a single 1-day pass

Website:

marketinganalyticssummit.co.uk

November

Marketing Analytics Summit Milan

Dates:

November 10, 2020

Location:

Milan, Italy

About:

Whether you are an analyst or a marketer, Marketing Analytics Summit provides you with a great opportunity to level up your skills with the latest thinking, newest developments, and most current examples of data enriched marketing. Past speakers include Jim Sterne (Marketing Analytics Summit), Tommaso Galli (Facebook), Lizzie Allen Klein (Google), Matz Lukmani (Google), and Jorge Ramos (Zalando).

Price:

From €99 + VAT for a single ticket (Super Early Bird price)

Website:

marketinganalyticssummit.it

Web Summit

Dates:

November 2-5, 2020

Location:

Lisbon, Portugal

About:

This technology conference that takes place in Lisbon every year needs no introduction. If it's your first time at Web Summit, you might want to take a look at their four stages:binate.io, DeepTech, Talk Robot, and FullSTK. binate.io gathers the world’s leading data scientists, analysts, engineers, and hackers together to discuss where data will take us next. DeepTech explores the innovations set to alter our landscape beyond recognition.TalkRobot is bringing curated content streams that will explore the trends influencing the future of robotics and artificial intelligence. FullSTK showcases some of the world’s most impressive developers, engineers, investors, and data scientists. Some of 2019's topics were: data science, data design & UI, social robots and ethics, consumer robotics, future of work, final frontier, security, and compliance.

Attendees:

+70,000 attendees in 2018

Price:

Starting from €425 for Early Bird Tickets in 2019

Website:

websummit.com

Predictive Analytics World

Dates:

November 16-17, 2020

Location:

Berlin, Germany

About:

Part of Data Driven Business and co-located with Marketing Analytics Summit and Digital Growth Unleashed, Predictive Analytics World is the only self-entitled predictive analytics conference in Europe that first took place ten years ago. Since then, it has promoted +60 events, 2100 speakers, and +1400 sessions. Some this year’s themes will be data lakes, data architecture, data automation, data governance, data quality management, machine and deep learning, predictive lead scoring, churn prevention, customer segmentation, and attribution models.

Price:

From €198 for a single 1-day ticket (Super Early Bird price). Combo ticket options available

Website:

predictiveanalyticsworld.de

Predictive Analytics World

Dates:

November 16-17, 2020

Location:

Berlin, Germany

About:

Part of Data Driven Business and co-located with Marketing Analytics Summit and Digital Growth Unleashed, Predictive Analytics World is the only self-entitled predictive analytics conference in Europe that first took place ten years ago. Since then, it has promoted +60 events, 2100 speakers, and +1400 sessions. Some this year’s themes will be data lakes, data architecture, data automation, data governance, data quality management, machine and deep learning, predictive lead scoring, churn prevention, customer segmentation, and attribution models.

Price:

From €198 for a single 1-day ticket (Super Early Bird price). Combo ticket options available

Website:

predictiveanalyticsworld.de

Marketing Analytics Summit Berlin

Dates:

November 16-17, 2020

Location:

Berlin, Germany

About:

Taking place at the same time with Predictive Analytics Summit, Marketing Analytics Summit is for everyone working with digital analytics marketing technologies, and growth hacking. The main topics of this year's conference are data strategy & governance, data privacy, data privacy, KPIs, dashboard & visual analytics, machine learning & AI, and marketing analytics.

Price:

From €198 for a single 1-day ticket (Super Early Bird price). Combo ticket options available

Website:

marketinganalyticssummit.de

December

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