Seamless automation does all the heavy lifting for you by adding platform-specific metadata such as ad group, keyword, placement, and creative names to all your campaigns in Adobe Analytics. Campaign metadata flows as expected into your analytics, helping you eliminate time and errors from manual data entry.
Slice & dice data the way you want it by adding specific 1-1 reporting breakdowns for each marketing platform in Adobe Analytics. The flexible metadata taxonomy enables you to track campaigns at a more granular level and better understand the impact of a specific media platform.
Standardized classification formats align campaign tracking conventions across your team and organization. Paid, owned, and earned media channels such as Facebook or Google Ads now use the same universal nomenclature, increasing marketing data quality and making data easier to use.