Category

Data-Driven Marketing

Stay ahead of the curve with the latest data-driven marketing insights and best practices from industry experts on the Accutics blog.

DATA-DRIVEN MARKETING

Understanding CDPs and Their Role in the Marketing Data Stack

Find out why data governance is key to CDP success and better understand the role of customer data platforms in the marketing data stack.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

7 steps to a culture of data informed decisions

As the pressure grows on CMOs and marketing teams to deliver sustainable ROI, fostering a culture of data-informed decisions has become essential. This is George Firican 7-step formula for success.

Casper Noreen Frid
DATA-DRIVEN MARKETING

Last-Touch Attribution: The Good, the Bad and the Ugly

Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

How to Tie In Marketing Data to Experimentation Success Metrics

Find out how connect marketing data to experimentation success metrics from Ashit Kumar, User Growth Optimization at Spotify.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

How to Set Digital Marketing KPIs for Better Reporting

Learn how to set digital marketing KPIs for better reporting and campaign performance from Alexander Montium-Åberg, Nordic Social Media Manager at Findus.

Alexander Montium-Åberg
DATA-DRIVEN MARKETING

3 Account-Based Marketing Metrics for Long-Term Growth

Rob Leavitt, Senior Vice President ITSMA, shares how 3 account-based marketing metrics - Reputation, Relationship, Revenue, help you measure ABM & drive growth.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

Dynamic QR Code Tracking: The What, Why, and How

Uncover the power of dynamic QR codes for marketing campaigns and learn why and how to track their performance.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

Marketing Spend Optimization With PyTorch Machine Learning

Mario Vinasco, Marketing Analytics & Data Science at Uber Technologies, shares his tactics for marketing spend optimization using PyTorch machine learning.

Mario Vinasco
DATA-DRIVEN MARKETING

What Does the Google Analytics App + Web Mean for Marketers?

Find out how the Google Analytics App + Web property changes the game for customer journeys, audience insights, and reporting in this marketing run-through.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

Don't Let Data Silos and Data Activation Hold You Back from Marketing Mix Modeling Success

Learn how to overcome data silos and data activation challenges and achieve marketing mix modeling success in this article.

Diana Ellegaard-Daia
DATA-DRIVEN MARKETING

How to Analyze Marketing Data & Turn It Into Insights

Learn how to analyze marketing data and turn it into actionable insights from Jim Sterne - Marketing Analytics Summit & Digital Analytics Association founder.

Diana Ellegaard-Daia
subscribe to newsletter

Get the latest marketing analytics insights

No-nonsense marketing and analytics best practices from
international industry leaders, straight to your inbox.

Sign up