An industry leader, Frederik brings a wealth of digital analytics and Adobe Experience Cloud expertise to the Nordic organization. Prior to Accutics, Frederik served as Practice Lead Analytics for DHL in Germany, with previous experience within the media and telecommunications industries. He is the President of the Adobe Analytics Champions community, Adobe Analytics Champion of the Year, Adobe Analytics Rockstar, first European customer of Adobe's Customer Journey Analytics, as well as User Group Lead of EMEA & Dach User Groups for Adobe Analytics. His award-nominated blog Fullstackanalyst.io supports his position as a leader and advisor in the community.
Accutics CEO and co-founder Kasper Rasmussen says: “We couldn’t be more delighted to have Frederik onboard. His vast experience and industry knowledge will prove invaluable to us as we push along the ambitious trajectory we’ve set and continue our mission to to help enterprises improve their performance using actionable marketing data.”
Frederik: “When I first learned about Accutics, I immediately noticed that it solves two fundamental challenges of digital marketing and analytics teams: ensuring that marketing spend can be linked to business outcomes and doing so in a scalable and user-friendly way. For many years before that, I've seen teams (my own included) struggle to build the platforms and processes to support an end-to-end view on marketing effectiveness. Many tried to build internal tools, have agencies and marketers send Excel files to bottlenecking analytics teams, and ultimately create a lot of frustration around marketing data quality and governance.
Once I discovered Accutics, my initial reaction was: why am I only finding this now? I could have used this years ago! Accutics is amazing at solving all the challenges I took for granted while not overburdening users and teams with strict limitations and clunky UX. I found many of my own core beliefs reflected in how the platform is built, most importantly that excellence in analytics should be accessible to a broad audience.
Besides the superior product and amazing team, Accutics has been supporting the Adobe Analytics community for years through valuable webinars, blog content, and event sponsorships. This gave me the confidence that we share a vision of advancing our industry as a whole while building a strong community around the best work we could possibly do. It feels like a match made in heaven!"
Frederik: “I'm sure it is going to rush by in no time! While there is the obvious task of getting to know the new company, I will spend quite some time on finding out how to deliver value and new features, as well as how our customers are getting value out of our products. I do have a high motivation for collecting best practices across our customer base and explore ways to make them available for quick and easy access. I'm the biggest fan of lowering the barrier of entrance for even the most advanced practices, so enabling our customers to get even more value out of the platform is a great way to achieve this!”
Frederik: “There are countless ideas in my head on blog posts, conference talks, webinars, courses, product improvements, and some completely new, secret ideas. The team does an amazing job at professional content production and I'm really looking forward to learning some new tricks from them. It's also my first time working as an Adobe partner, which brings some neat opportunities to work with other vendors as well! After all, the industry is using many different tools and I truly want everyone to benefit from our platform. Creating a plan and deciding on what to tackle first will be one of my first things to do!"
Frederik: ”I'm on a personal crusade against overly complex and technical analytics setups. We, as an industry, have been wasting way too much time accumulating tools and stacking them on top of each other without focusing on delivering tangible results. A lot of trust in data teams has been eroding over the years as we lost sight of our core purpose of enabling the surrounding business to become smarter.
If we find ways to make data accessible to the ones driving the business, we will see a new surge of solutions that allow the whole business to collaboratively work with data without the need to involve data teams. Those companies will have a strong advantage over the ones who miss out on this fundamental shift as better practices become ubiquitous. I can't wait for this new wave of analytics!”
Founded in 2017 in Denmark, Accutics was launched by three data enthusiasts - Kasper Rasmussen, Sebastian Mørch, and Michael Møller, who were committed to building a pioneering platform in online marketing data governance and a company they would like to work for. Accutics’ core belief is that marketing data should not be a bottleneck. In a short time span, Accutics has witnessed soaring growth and is now empowering leading global brands such as Metlife, Dyson, Jewson, Delta Airlines, Novo Nordisk to get trustworthy campaign data across all their sources in Adobe Analytics and Google Analytics.
Michael Møller, Co-Founder & COO, email@example.com
Accutics & Frederik Werner