Say goodbye to the hassle of managing your campaign data taxonomy in spreadsheets that fall out of sync. You can now define all campaign tracking codes and UTM links in real time, from one platform. Standardized naming nomenclature ensures a single source of truth for all your campaigns.
The centralized online repository aligns campaign tracking management across different regions and systems. Users, roles, and groups have access to specific metadata, which makes assignment seamless while enforcing company-wide standards.
Everyone can create error-free tracking links for hundreds of campaigns - with minimal training needed. Predefined input fields and powerful features like bulk upload, automated link validation, and link duplication eliminate countless hours spent on manually applying metadata and troubleshooting human errors.
Tailor tracking parameters down to single-user and agency levels from an intuitive and configurable interface. Campaign data flows seamlessly to your analytics platform and data warehouse in real-time and matches platform-specific tracking requirements of both upstream and downstream marketing systems.
Assess campaign performance and allocate ad spend with confidence thanks to campaign data that is correctly collected and readily available in your analytics platform. Consistent tracking parameters reduce the dreaded 'unspecified' data bucket while enabling timely reporting based on richer insights.