Jim Sterne, Marketing Analytics Summit & Digital Analytics Association, reveals 3 key marketing data challenges that organizations big & small are facing today.
Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.
Tricia Stinton, CMO, Field Marketing UK & Ireland at Cognizant, B2B & account-based marketing evangelist, shares her ABM and growth marketing strategy tactics.
Lee Wong, Experimentation & Data Analytics Program and Product Manager at Intuit, on how to scale an experimentation program & foster an experimentation culture.
Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.
Sharon Flynn, Senior Manager of Digital Analytics at BMO Financial Group, breaks down her success tactics for driving efficiency across the data analytics team.
Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.
Jason Krantz, founder of Strategy Titan, digital analytics and data analytics expert, shares his learnings on marketing data strategy, data quality & more.
