Jim Sterne, Marketing Analytics Summit & Digital Analytics Association, reveals 3 key marketing data challenges that organizations big & small are facing today.
Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Keep up with the evolving marketing landscape with this A-Z digital marketing glossary of online advertising terms, basic digital marketing terms & definitions.
Jim Sterne, 'AI for Marketing' author, uncovers the role of customer experience for machine learning, customer satisfaction & customer journeys in marketing.
Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.
Sharon Flynn, Senior Manager of Digital Analytics at BMO Financial Group, breaks down her success tactics for driving efficiency across the data analytics team.
