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Stay ahead of the marketing & analytics curve with the latest news, interviews, and best practices from industry experts

Marketing Data Strategy: Founder Lessons From Jason Krantz

Diana Daia
March 02 · 5 min read

Growth Marketing Strategy: Tips From Tricia Stinton, Cognizant

Diana Daia
February 26 · 2 min read

Becoming an Online Product Analyst: A Talk With Ciara Adkins

Diana Daia
February 22 · 5 min read

Ensuring Marketing Data Quality: A Talk With Brian Clifton

Diana Daia
February 19 · 6 min read

Scaling Intuit's Experimentation Program: A Talk With Lee Wong

Diana Daia
February 15 · 6 min read

3 Marketing Data Challenges Facing Big & Small Companies

Diana Daia
January 27 · 4 min read

Marketing Fireside Chat: Tara Quehl, Fidelity Investments

Diana Daia
December 01 · 4 min read

Why Is Account-Based Marketing Important in 2020 & How to Adopt It

Diana Daia
November 18 · 6 min read

Analytics Fireside Chat: Frederik Werner, RTL Disney

Diana Daia
November 03 · 12 min read

Analytics Fireside Chat: Sharon Flynn, BMO Financial Group

Diana Daia
October 15 · 5 min 30 sec read

The Pros & Cons of Virtual Events in Challenging Times

Diana Daia
October 06 · 4 min read

Analytics Fireside Chat: Yehoshua Coren, Analytics Ninja

Diana Daia
September 16 · 4 min read

Analytics Fireside Chat: Mai Alowaish, InfoTrust

Diana Daia
September 14 · 5 min read

Martech Fireside Chat: Sangram Vajre, Terminus & FlipMyFunnel

Diana Daia
September 10 · 8 min read

Beyond A/B Testing: Optimization Tactics From Kelly Wortham

Diana Daia
September 03 · 7 min read

How to Scale Account-Based Marketing With a Blended Strategy

Diana Daia
August 07 · 6 min 30 sec read

4 Tactics to Turn Marketing Data Into Actionable Insights

Diana Daia
July 26 · 2 min 30 sec read

How to Achieve Marketing Clarity in 2020

Diana Daia
July 20 · 3 min 30 sec read

Using Audience Intelligence for Campaign Planning

Michael Brito
July 09 · 4 min read

3 Pillars of Successful Machine Learning for Marketing

Diana Daia
July 07 · 5 min 30 sec read

Analytics Fireside Chat: Jason Thompson, 33 Sticks

Diana Daia
June 29 · 5 min read

Analytics Fireside Chat: Brent Dykes, Blast Analytics

Diana Daia
June 26 · 5 min 30 sec read

6 Account-Based Marketing Myths Uncovered

Diana Daia
June 25 · 7 min read

Analytics Fireside Chat: Tanu Javeri, IBM

Diana Daia
June 04 · 5 min 30 sec read

Analytics Fireside Chat: Nandu Patil, CVS Health

Diana Daia
May 29 · 4 min read

Why Invest in Account-Based Marketing: Now More than Ever

Diana Daia
May 04 · 6 min 30 sec read

Managing the Unknown: What to Do if Stakeholders Don’t Know What They Need

Simon Pilkowski
March 18 · 5 min read

3 ABM Metrics for Long-Term Growth: Why 3 R’s Matter

Diana Daia
March 02 · 4 min 30 sec read

Analytics Fireside Chat: Peter O'Neill - MeasureCamp, Ayima

Diana Daia
February 24 · 7 min read

How Minecraft Shapes Your Digital Transformation

Patrick Kitchell
February 18 · 13 min read

3 reasons why I love the analytics community

Nicola Strand
January 29 · 3 min 30 sec read

Analytics Fireside Chat: Ian Thomas, Publicis Spine

Diana Daia
January 23 · 9 min read

The Ultimate Guide to 2020 European Web Analytics Conferences

Diana Daia
January 10 · 9 min read

The Ultimate Guide to 2020 European Digital Marketing Conferences

Diana Daia
January 08 · 10 min read

How to align marketing KPIs with campaign performance & analytics

Alexander Montium-Åberg
November 28 · 5 min 30 sec read

How to distill behavioral data to support marketing KPIs

Robert Børlum-Bach
November 11 · 5 min read

Analytics Fireside Chat: Wojciech Zak, Aller Media

Diana Daia
November 11 · 7 min read

Last-touch Attribution: the Good, the Bad and the Ugly

Diana Daia
November 04 · 5 min read

Martech Fireside Chat: David Ledstrup, Marvelous Nordic

Diana Daia
October 29 · 5 min read

Martech Fireside Chat: Melanie Chapman, Jellyvision

Diana Daia
October 21 · 3 min read

5 tips to building your data layer

Josh West
October 14 · 6 min read time

The 2020 Digital Marketing Glossary

Accutics
October 11 · 14 min read

How to accelerate digital innovation with Fast Track Development

Diana Daia
October 01 · 6 min read

Martech Fireside Chat: Jennifer Montague, TwentyThree

Diana Daia
September 24 · 8 min read

How to optimize ad spend with machine learning: PyTorch tactics from Uber

Mario Vinasco
August 26 · 6 min read

Automation in analytics: how to leverage APIs to automate successfully

Erik Driessen
August 15 · 4 min read

What does the new Google Analytics App + Web release mean for marketers?

Diana Daia
August 01 · 2 min 45 sec read

Analytics Fireside Chat: June Dershewitz, Twitch

Diana Daia
July 11 · 5 min read

3 reasons why spreadsheets are bad for campaign tracking codes

Kasper Rasmussen
June 19 · 3 min 20 sec read

Analytics Fireside Chat - Casper Rouchmann, Templafy

Diana Daia
June 05 · 6 min read

ITP 2.1 Web Analytics Health Check

Sebastian Mørch
June 04 · 3 min 30 sec read

Tag Management Architecture: Marketing Pixel Orchestration

Alban Gérôme
June 03 · 5 min read

Three takeaways from Adobe Summit EMEA 2019

Accutics
May 22 · 3 min read

Martech Fireside Chat: Taylor Ryan, ArchitectureQuote & KlintMarketing

Diana Daia
May 07 · 8 min read

Five ways ITP 2.1 is impacting your marketing

Diana Daia
May 06 · 3 min read
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