Drive marketing precision with complete campaign data

Best-in-class marketing data management platform to streamline campaign tracking, combine campaign data, and assess campaign performance across all sources in Adobe Analytics and Google Analytics.

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Accutics: Drive Marketing Precision With Complete Campaign Data

Campaign Metadata Governance Made Easy

Accutics Standardize

Standardize, govern and connect campaign metadata across every team and channel from a single platform.

Create unique tracking codes effortlessly without any spreadsheets
Gain 360-degree campaign insights with enriched tracking and consistent naming conventions
Deliver accurate reports based on cleaned and readily accessible campaign data

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Accutics Standardize - Metadata Governance Made Easy

Bring your cost data together, automatically

Accutics Connect

Gain unmatched visibility into campaign costs, clicks, and impressions - automatically extracted, transformed, and delivered to your platform of choice.

All your cost and traffic data is automatically combined and imported without error-prone spreadsheets
Campaign metrics from hundreds of sources are seamlessly cleaned, mapped, and grouped
Timely report-ready campaign data is ingested into your go-to reporting, analytics, or storage platform.

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Validate your digital campaigns automatically

Accutics Validate

Get all your marketing campaigns validated automatically against the naming and tracking conventions you have defined.

Ensure that all campaign landing pages are reachable and trackable
Align your campaign naming, ad placements, and ad creatives with your taxonomy
Enforce automated campaign checks that regularly flag non- or bad performing campaigns

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Accutics Validate - Automated Campaign Validation

+46% improvement to our click-to-visit ratio within the first 3 months

“Upon discovering Accutics, we found out that 66% of all our paid clicks had tracking issues, either missing tracking parameters or tracking structure inconsistencies. Within the first 3-4 months, we experienced a +46% improvement, as we successfully hit over 97% on our click-to-visit ratio. This has truly been an eye-opener.”

Adam Wanat Marketing Analytics Lead

An amazing tech needed to tackle business decisions and drive marketing precision

"Accutics was the missing part in our all strategy. It has helped us get a unified view of all activities and get an ROI for each campaign for different sources from different marketing teams. We can now align people, goals, and marketing technologies to our analytics tool."

Adélaïde Méal Head of Data & Analytics

Recommended to anyone who manages Adobe Analytics classifications

"I can recommend Accutics wholeheartedly to anyone who wants to manage Adobe Analytics classifications for campaign tracking codes or even other applications."

Frederik Werner Practice Lead Analytics

Accutics is a future-proof solution for us

"Accutics is a future-proof solution for us. Without Accutics Standardize, we could have never done proper attribution, and in turn, marketing spend attribution."

Ewa Bajór Senior Adobe Analytics Specialist

Helps reach consistent campaign tracking

"Accutics helps companies avoid mistakes and reach consistent campaign tracking for their different business units and agencies. The simple interface and good structure enable a good start for everyone."

Anna Graef Consultant Data & Analytics

Huge visibility into the impact of our campaigns

"Accutics is giving our business huge visibility into the impact of our campaigns. It’s phenomenal in the level of detail that this gives us now and how easy it is to manage."

Tim Coleman Head of Digital, Defence Recruiting Group at Capita

Key for a clean campaign tracking foundation

"Accutics has had a key role in the creation of a clean data foundation for campaign tracking. Being able to shape and optimize the taxonomy and add more structure in the way that we work with campaign tracking has been really helpful."

Samantha Gowran Farrier E-commerce & Performance Analyst

Super easy to use

"Accutics Standardize is super easy to use, I can recommend it to everyone. The ones that need tracking codes, simply log in and do it. It takes 30 secs to create a click tag, so it makes sense to use the platform all the time.”

Mathias Lykke CRM Manager

Increased our paid search ROI

"Having our AdWords spend imported by Accutics to Adobe Analytics - on multiple levels down to keywords - has made our optimization more effective and increased our paid search ROI"

Patric Sebastian Møller Head of Paid Media & Search

A must-have when working with campaign data

"Accutics brings high value to any company that is working with data to evaluate their campaign performance. It's a must-have if you are working with campaign data."

Rune Grønvaldt Hansen Head of Digital

Seamlessly connected with your existing systems

The best platforms work better together. We are integrating with over 40 advertising and data analytics platforms to help you achieve a truly omnichannel experience.

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