Learn how the Accutics Platform plays with GA4 and BigQuery.
Google Analytics needs correctly tagged traffic to track marketing campaigns. However, it cannot generate the necessary campaign codes and data standards for proper tracking.
Accutics Standardize helps you create unique campaign codes at enterprise scale and automatically push naming conventions to Google.
To effectively track marketing traffic, it is essential to use consistent campaign codes across all channels. However, this tracking often fails due to inconsistent campaign validation practices.
Accutics Validate helps you create validation rules to check if marketing platforms are tracking data correctly. It automatically alerts teams if there are any tracking issues. The integrated Health Score gives a KPI for teams and agencies to work towards.
Google BigQuery is a powerful tool for querying and viewing data, but it lacks the ability to directly align breakdowns and connect with media platforms outside of Google's ecosystem, limiting its overall potential.
Accutics Connect brings all your marketing performance data to Google BigQuery effortlessly. All data is ready for analysis thanks to automatic uploads, giving you the breakdowns you need to know what works across all channels.
Campaign tracking guidelines for your GA4 setup
ROI and economic considerations to ensure marketing impact
How to get marketing data where it belongs
How data flows into GA4 and Big Query
A look into data streams vs sampled data
Naming data efficiently between campaign platforms, GA4, and BigQuery
