Learn how the Accutics platform plays with AEP: Adobe Analytics, Adobe Customer Journey Analytics, Adobe Real-Time Customer Data Platform (RTCDP).
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Adobe AEP needs correctly tagged traffic to track marketing campaigns. But these tools can't create the campaign codes and data standards needed for this.
Accutics Standardize helps you create unique campaign codes at enterprise scale and automatically push naming conventions to Adobe Analytics, Adobe CJA, Adobe Experience Platform, RTCDP, and marketing platforms.
When you begin to monitor marketing traffic, it's crucial to ensure consistent campaign codes are used across all channels. But often, this tracking doesn't work because the campaigns aren’t validated globally.
Accutics Validate helps you create validation rules to check if marketing platforms are tracking data correctly. It automatically alerts teams if there are any tracking issues. The integrated Health Score gives a KPI for teams and agencies to work towards.
Adobe Analytics offers a very powerful UI for analyzing data, including onsite metrics. But it doesn’t have a native way to connect with other tools like Google Search Console or Facebook Business Manager, which limits its potential.
Accutics Connect brings all your marketing performance data to your Adobe Analytics effortlessly. All relevant data is ready for analysis in Analysis Workspace thanks to automatic uploads. So that you always know how your marketing works across all channels.
Ensure data consistency by streamlining the creation of data standards and naming conventions
Guarantee data quality by automatically validating URLs and tracking parameters across marketing platforms
Bring marketing data to Adobe Analytics for full insights into cross-channel performance
Streamline tracking with consistent naming conventions and campaign tracking codes
Ensure data quality and accuracy through automatic URL and tracking parameter validation
Get expert guidance to ensure an optimal platform setup
Simplify data management by creating naming convention standards and campaign codes for Adobe RTCDP
Ensure data consistency by automating URL and tracking parameter validation
Prioritize user experience and security with expert guidance and flexible user access controls.
