Get campaign data & marketing performance optimization tips from Brent Dykes, Senior Director at Blast Analytics and author of Effective Data Storytelling.
Get Frederik Werner's method for campaign tracking in Adobe Analytics using UTMs and CID tracking codes.
Get the ins and out of campaign tracking for Google Analytics and Adobe Analytics in this campaign tracking guide.
Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.
Frederik Werner shares why we are facing increasing pressure to demonstrate the value of data and marketing initiatives and how to turn them into valuable assets for your business.
Get 5 data layer best practices for marketing & analytics from Josh West, Adobe Analytics & Tag Management Expert at Analytics Demystified.
Wendy Zhang, global data & analytics leader at a biotech company shares insights into addressing data quality challenges and building a process for better data by investing backward.
The cost of building and maintaining custom analytics tools can quickly outweigh the perceived benefits. Frederik Werner shares why you should consider industry-relevant solutions for added value and cost-effectiveness.
Uncover the power of dynamic QR codes for marketing campaigns and learn why and how to track their performance.
Mario Vinasco, Marketing Analytics & Data Science at Uber Technologies, shares his tactics for marketing spend optimization using PyTorch machine learning.
Find out why data governance is key to CDP success and better understand the role of customer data platforms in the marketing data stack.
Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.
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