ACCUTICS ACADEMY

Mastering
Adobe Analytics

Mastering Adobe Analytics is the first series in the Accutics Academy. Each episode explores a different aspect of Adobe Analytics, helping you leverage its capabilities to their full potential and accelerate your career.

Get more value out of Adobe Analytics

Do you feel like you know Adobe Analytics, but there's a lot more under the hood? In this series, Frederik Werner shares his advanced-level skills to help you get bigger wins and more actionable insights from Adobe Analytics.

Episode 1

bring organic and paid search keywords into your Adobe Analytics setup

use manual and automated exports to connect search data from different sources

make your historical data available in Adobe Analytics, when you're migrating from Google Analytics

Episode 2

use manual imports in Adobe Analytics to fix wrong data retroactively

use Classifications and the Classification Rule Builder for retroactive changes on filters, segments, metrics

avoid gaps in marketing data happening in the first place with metadata management

Episode 3

discover how to use Analysis Workspace beyond its retrospective analysis capabilities

learn how to build every KPI imaginable with functions in Calculated Metrics

find out how using predictable analysis in Analysis Workspace can help you democratize data access in your organization

Episode 4

use single list variables to capture all small attributes

introduce namespacing through Classifications

use Classification Rule Builder to unlock unlimited values

Episode 5

bring your full data layer in Adobe Analytics

track your data layer as context data with Adobe Launch extensions

use data collection flags more efficiently

Episode 6

implement Counter Evars to better understand the role webpage in the onsite journey

use Processing Rules to increment Evars without effort

prepare a user-friendly environment with Classifications for clustered and clean values

Episode 7

differentiate between direct traffic and marketing traffic that hasn’t been classified yet

set default values for unclassified dimensions

use the Rule Builder with regex to populate dimensions

Episode 8

ingest data from any system for free in Adobe Analytics by using Data Sources

create a dedicated data warehouse report suite that is purpose-built to hold data from other systems

Episode 9

cluster components in Adobe Analytics in one framework

use generalized dimensions to balance flexibility and number of components

combine dimensions with Classifications rules into a single dimension

Episode 10

use the Data Dictionary feature to create more meaningful and descriptive names for your components

use emojis to add a touch of personality to your dashboard

create dashboards that are not only informative but also visually appealing

is Adobe Analytics Champion President, Adobe Analytics Champion of the Year, Adobe Analytics EMEA User Group Lead, Adobe Community Advisor, as well as Solution Architect at Accutics. He is also the host of the award-nominated a blog Fullstackanalyst.io and one of the leading experts in the analytics community.

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