Blog

Your insights hub
for data-driven marketing

Campaign Tracking Resources

Campaign Data & Marketing Performance Tips From Brent Dykes

Get campaign data & marketing performance optimization tips from Brent Dykes, Senior Director at Blast Analytics and author of Effective Data Storytelling.

Diana Ellegaard-Daia

CAMPAIGN TRACKING

Campaign Tracking in Adobe Analytics: Tracking UTMs and CIDs

Get Frederik Werner's method for campaign tracking in Adobe Analytics using UTMs and CID tracking codes.

Frederik Werner

CAMPAIGN TRACKING

Campaign Tracking Codes: 3 Reasons Not To Use Spreadsheets

Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.

Kasper Rasmussen

CAMPAIGN TRACKING

Ensuring Marketing Data Quality: A Talk With Brian Clifton

Brian Clifton, Google Analytics expert and Verified Data founder, shares key tactics for improving marketing data quality, centralizing campaign tracking & more

Diana Ellegaard-Daia

View all

Digital Analytics

How Does Apple’s New Tracking Protection Update Impact Your Campaign Data? Here’s What You Need to Know

Uncover Apple's MacOS 14 tracking protection update effects on URL tracking and campaign data.

Accutics

Digital Analytics

The Role of Data for Business Strategy With Nandu Patil

Nandu Patil, Analytics Lead at CVS Health, shares insights on the role of data for business strategy and building measurement frameworks to derive intelligence.

Diana Ellegaard-Daia

Digital Analytics

A/B Testing and Experimentation: Tactics From Matt Gershoff

Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.

Diana Ellegaard-Daia

Digital Analytics

5 Tips to Building Your Data Layer

Get 5 data layer best practices for marketing & analytics from Josh West, Adobe Analytics & Tag Management Expert at Analytics Demystified.

Josh West

View all

Data-Driven Marketing

How to Analyze Marketing Data & Turn It Into Insights

Learn how to analyze marketing data and turn it into actionable insights from Jim Sterne - Marketing Analytics Summit & Digital Analytics Association founder.

Diana Ellegaard-Daia

Data-Driven Marketing

Don't Let Data Silos and Data Activation Hold You Back from Marketing Mix Modeling Success

Learn how to overcome data silos and data activation challenges and achieve marketing mix modeling success in this article.

Diana Ellegaard-Daia

Data-Driven Marketing

What Does the Google Analytics App + Web Mean for Marketers?

Find out how the Google Analytics App + Web property changes the game for customer journeys, audience insights, and reporting in this marketing run-through.

Diana Ellegaard-Daia

Data-Driven Marketing

Marketing Spend Optimization With PyTorch Machine Learning

Mario Vinasco, Marketing Analytics & Data Science at Uber Technologies, shares his tactics for marketing spend optimization using PyTorch machine learning.

Mario Vinasco

View all