Webinars & Videos

See our latest webinars and industry videos from marketing analytics leaders.
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Upcoming Webinars

The Missing Link: Why Is Your Digital Analytics Failing?
Free webinar
60 mins
December 8, 3 pm CET

The Missing Link: Why Is Your Digital Analytics Failing?

Join digital analytics champions Frederik Werner and Kasper Rasmussen to get the full success plan, from strategy to implementation, that will turn your digital analytics from cost to profit driver.

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On-demand webinars

on-demand webinar
45 mins
November 16, 3 pm CET

How Can Data Journalism Help You Trust Your Marketing Data

Uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism from Nicola Strand and Casper Noreen Frid.

On-demand webinar
60 mins
October 26, 3 pm CET

Where Did My Campaign Click Go?

Are you seeing a big discrepancy between your ad click rate and analytics data? You may be dealing with bots. Join ad fraud researcher Dr. Augustine Fou and Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.

on-demand webinar
60 mins
September 21, 3 pm CEST

Towards a Unified Marketing Data Model

Join marketing activation expert Dan White and Kristian Simonsen to learn how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions.

VIRTUAL CONFERENCE SESSION
52 mins
June 2, 11 am EST/ 5 pm CEST

Campaign Tracking Codes: The Critical Key to Accurate Marketing Metrics

Want to level up your campaign tracking knowledge? We've partnered up with Andy Crestodina for an insights-packed session on day 1 of the Content Marketing Marathon brought to you by Smartcat. 

on-demand webinar
57 mins
May 25, 16:00 CEST

Campaign Tracking in Mobile Apps with Adobe Analytics

Adobe is kicking off the inter-continental series on Campaign Tracking with Adobe Analytics. Learn about campaign tracking in mobile apps from  Frederik Werner - DHL, Daniel Tomlinson - Costa Coffee, and Kasper Rasmussen - Accutics.

on-demand WEBINAR
62 mins
May 24, 16:00 CET or On-Demand

How to Build an Enterprise-Level Campaign Taxonomy

Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.

on-demand webinar
39 mins
April 27, 16:00 CET

Unlock the Power of Dynamic QR Codes

QR codes are making a comeback. But how do they work and how do you measure how they are being used? Join this webinar to learn how to create dynamic QR codes, get inspiring use cases, and find out how to track them effectively.

on-demand WEBINAR
53 mins
March 23, 16:00 CET

Adobe Summit 2022 Wrap-Up: Key Analytics Takeaways & Trends

Get the conference highlights on marketing analytics from Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen.

on-demand webinar
55 mins
February 2, 2022, 16:00 CET

How to Turn Data Insights Into Action

Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.
on-demand WEBINAR
51 mins
January 12, 2022, 16:00 CET

How To Scale Account-Based Marketing With Strategy

Get actionable tactics for better marketing data in 2022 from Andy Crestodina, content marketing expert and co-founder of Orbit Media, Kasper Rasmussen and Kristian Simonsen.
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