Do you feel like you know Adobe Analytics, but there's a lot more under the hood? In this bi-weekly educational series, Frederik Werner shares his advanced-level skills to help you get bigger wins and more actionable insights from Adobe Analytics.
Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make marketing data work harder for you and turn MMM into a success.
Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic, are here to give you the easy shortcut to the data analytics sessions you don't want to miss at the upcoming Summit.
Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, take you through their step-by-step strategy that will help you tie your analytics efforts back to the overall impact on the business.
Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.
Join Amanda Diamante (Sr. Product Manager Adobe Analytics, Adobe), Frederik Werner, Jimmy Felstead, and Diana Ellegaard-Daia to learn how to drive more value with Adobe Analytics and hear about the key Adobe Analytics capabilities and takeaways from Adobe Summit 2023.
Join digital analytics champions Frederik Werner and Kasper Rasmussen to get the full success plan, from strategy to implementation, that will turn your digital analytics from cost to profit driver.
Uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism from Nicola Strand and Casper Noreen Frid.
Are you seeing a big discrepancy between your ad click rate and analytics data? You may be dealing with bots. Join ad fraud researcher Dr. Augustine Fou and Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.
Learn how to prepare the campaign data taxonomy for your GA4 migration, optimize your data model, and avoid potential data quality issues in future reports.
Join marketing activation expert Dan White and Kristian Simonsen to learn how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions.
Want to level up your campaign tracking knowledge? We've partnered up with Andy Crestodina for an insights-packed session on day 1 of the Content Marketing Marathon brought to you by Smartcat.
Adobe is kicking off the inter-continental series on Campaign Tracking with Adobe Analytics. Learn about campaign tracking in mobile apps from Frederik Werner - DHL, Daniel Tomlinson - Costa Coffee, and Kasper Rasmussen - Accutics.
Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.
QR codes are making a comeback. But how do they work and how do you measure how they are being used? Join this webinar to learn how to create dynamic QR codes, get inspiring use cases, and find out how to track them effectively.
Get the conference highlights on marketing analytics from Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen.