February 26th, 13:30 (CET), Copenhagen
Confidence at scale: The new standard for data quality
Join us for an afternoon with speakers from Google, Jellyfish, and Maersk.
Most marketing teams say they’re data-driven, but very few are actually confident in their data. That lack of confidence shows up everywhere: Slower decisions, tense budget conversations, duplicated workflows, and constant debates over whose numbers are “right.” It’s not that teams don’t have data, it’s that they don’t trust it.
This event has ended · Online · Data foundations
Talk to a solutions architectAbout the event
Issues such as inconsistent definitions, broken tagging, fragmented systems, and unclear ownership compound fast. Building data from scratch isn’t the hard part; it's standing behind it with confidence across the organization.
We will explore the practical steps and the brand stories that show how to move from fragmented data to trusted insights, so leadership meetings focus on strategy and innovation, not reconciling numbers.
Dive into the sessions redefining data quality standards
- 13:30
Doors open
- 14:00
Welcome and introduction
- Host: Julianna Hauswirth, Accutics
In this afternoon session, we will discuss how to move from reactive fixes to clear standards and validated data as an ongoing practice, giving teams confidence in their numbers, faster decisions, and a higher bar for what “good data” actually means. The result is less debate, more action, and a new standard to aim for: Data confidence.
- 14:10
Why data quality is the new marketing skill
- Christian Pluzek, Data and Measurement Lead at Google
- Jonas Emiliussen, Senior Director of Client Partnerships at Jellyfish
Marketing performance rarely fails because of insight. It fails because the data foundation is weak. Building on Christian’s recent Think with Google article on why data quality is becoming a core marketing skill, this session explores how strong governance, clear standards, and shared ownership enable better decisions and stronger client outcomes. From platform to agency perspective, Christian and Jonas show why getting the foundations right is now essential to modern marketing execution.
- 14:35
Driving global innovation through data confidence
- Anders Rosenqvist, Marketing Performance Manager at A.P. Moller - Maersk
You can dream up any product, but you can only build what your data structure supports. In this session, Anders demonstrates why a robust marketing data foundation is the prerequisite for global innovation. Move beyond reactive patching and learn how clear standards, ownership, and strong data modeling provide the structural integrity you need to build whatever you want, wherever you want.
- 14:55
Wrap-up and questions
- 15:00
Connections over drinks
Get to know the speakers defining confidence and trust in data at scale
Christian Pluzek
Google
Christian is a Data & Measurement Lead at Google, driving data strategy, measurement frameworks, and marketing technology adoption across the Nordic and Northern European markets. Christian works at the intersection of analytics, marketing technology, and business impact, helping organizations translate complex data into actionable insights and measurable growth. He partners closely with large advertisers, agencies, and internal stakeholders to design scalable measurement strategies in a privacy-first, data-driven landscape.
Jonas Emiliussen
Jellyfish
Jonas is a Senior Director of Client Partnerships at Jellyfish, leading strategic client relationships and digital transformation initiatives across the Nordics and DACH regions. He works at the intersection of paid media, analytics, and marketing technology, helping global organizations align teams, data, and execution to drive measurable business impact.
Jonas partners closely with enterprise clients, agencies, and technology providers to design scalable, data-driven marketing strategies, with a strong focus on cloud technology and AI in an increasingly complex digital landscape.
Julianna Hauswirth
Accutics
Julianna is a Senior Account and Product Marketing Manager at Accutics, helping brands turn data into actionable insights and measurable growth. She bridges the gap between product strategy and client success, shaping product messaging and customer experiences that drive adoption and long-term value. Previously on the agency side, Julianna managed strategic partnerships and digital analytics initiatives, combining technical requirements with a value-focused approach for international clients.
Anders Rosenqvist
Maersk
Anders Rosenqvist is a Marketing Performance Manager at A.P. Moller–Maersk, leading global digital transformation through data-driven marketing, analytics, and AI-enabled performance systems. He has driven large-scale Martech and analytics initiatives across 130+ countries, specializing in attribution, marketing mix modeling, and performance governance in complex B2B environment. Anders is known for turning strategy into scalable systems that deliver measurable impact.