AI-Powered Record Management
Create and manage records
Create records with standardized names and tracking URLs, update metadata on existing records, and retrieve records using filters.
Accutics AI & MCP
Give AI the marketing context it needs
Bring your marketing data standards into AI-assisted workflows. Create records, access approved values, and automate tasks while keeping AI outputs aligned with your standards.
- Accutics at the centre, with Accutics AI and external AI assistants accessing the same taxonomy, approved values and campaign records
- Accutics AI
- In the platform
- Suggest
- Create records
- Correct errors
- Accutics
- Taxonomy
- Approved values
- Campaign records
- Your assistants
- Through MCP
- Claude
- ChatGPT
- Gemini
- Copilot
- value in reach
- values in reach
- ask with context
- claude
- approved_values
- chatgpt
- taxonomy
- gemini
- records
- copilot
- permissions
- Accutics AI · Suggest
- Which audience value fits “students in the UK”? (You)
- Students · Approved value (Suggested)
- Young adults · Approved value (Also fits)
- Accutics AI · Create
- Create a paid social campaign for the spring launch in the UK (You)
- UK_PSOC_SPRING26 (Name)
- Paid social (Channel)
- United Kingdom (Market)
- Record created from your fields and approved values.
- Accutics AI · Correct
- Fix the records missing an objective (You)
- 3 records (Found)
- Objective set to Awareness (Fixed)
- Passes validation (Checked)
Problem
AI is only as effective as the standards guiding it
AI assistants can generate information quickly. However, reliable marketing workflows need consistent definitions and clear rules. Without them, every assistant improvises its own naming and values, and every inconsistency spreads at machine speed.
Accutics provides the structured context behind your marketing data, so assistants use approved values, follow naming conventions, and produce records that fit your existing processes, without recreating your standards inside every assistant.
Related capability: Taxonomy & Data Model> 1 campaign · 3 spellings · matched by hand
01 Accutics AI
AI-powered assistance directly in Accutics
Accutics AI is the assistant built into the bulk creation view, helping teams simplify everyday marketing data tasks. It suggests approved values, creates records, and corrects inconsistencies on request, all while following the standards defined in Accutics.
01 Suggest
Find the right information faster
Get suggestions for taxonomy values and mappings when configuring standards or creating marketing records.
02 Create records
Turn instructions into structured data
Ask Accutics AI to create records using your established fields, naming conventions, and approved values.
03 Correct errors
Reduce manual corrections
Identify and correct missing or inconsistent information. Accutics AI follows each user’s permissions, with every change validated against the same standards as manual updates.
02 Accutics MCP
Bring your marketing standards into the AI assistants you already use
Accutics MCP connects AI assistants such as Claude, ChatGPT, Gemini, and Copilot to your approved marketing data and taxonomy, enabling faster record creation without compromising consistency or control.
Opportunity
Turn shared marketing context into more reliable AI-driven marketing at scale.
Enable AI-powered marketing
Use structured marketing data to help AI identify audiences, personalize campaigns, and deliver more relevant experiences at scale.
Keep AI-generated data reliable
Give AI assistants access to approved taxonomies and validation rules, ensuring every record follows your standards and supports accurate measurement.
Scale AI across the organization
Enable teams to integrate AI into everyday marketing workflows while maintaining existing permissions, governance, and human oversight.
- 01
Describe your requirements
Share a campaign brief or describe your markets, channels, audiences, and objectives in natural language.
- 02
Apply your standards
Through Accutics MCP, your AI assistant accesses your project configuration, naming conventions, and approved values.
- 03
Generate and refine
Your AI assistant uses that context to create standardized records, ask for missing details, and refine information through conversation.
- 04
Review and submit
Review your generated records before saving them in Accutics, ready for use across your marketing activities.
What your AI assistant can do with Accutics MCP
Work directly with your marketing data
Accutics MCP gives AI assistants read and write access to supported record operations, datasets, and project configurations.
Governed Data Access
Access approved datasets
Retrieve available values from project and account datasets, including dependencies and relationships between values.
Configuration & Metadata
Read project configurations
Access configured input and output values, descriptions, and use cases to understand how your marketing data is structured.
AI accelerates record creation. Accutics keeps data consistent, controlled, and measurement-ready.
Whether using Accutics AI or assistants connected through MCP, AI operates within established user permissions and follows the same validation rules as your teams. Records can be reviewed before submission, keeping people in control while AI takes on more of the work.
As AI-driven workflows scale, your marketing data standards and governance remain consistent.
- User instruction, AI assistant, Accutics MCP, permissions and standards, human review, saved records
Explore more
Insights on AI and marketing data
Guides and insights on reliable AI-assisted workflows.
Blog
- AI & Marketing InnovationWhy agentic AI makes marketing data governance critical
- AI & Marketing InnovationAI agents will expose broken marketing operations
- AI & Marketing InnovationWhy AI-powered analytics are only as good as your pre-click data
Put AI to work on your marketing standards
Connect your AI assistants to Accutics and simplify record creation, data management, and everyday marketing workflows.