Taxonomy & Data Model

One shared understanding of your marketing data

Define the fields, identifiers, relationships, and rules your organization works from. Accutics turns your marketing taxonomy into a working data model that teams and agencies can apply consistently across markets and platforms.

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Problem

The same marketing data has different meaning across teams

Markets, channels, and agencies name and classify marketing data in different ways. As a result, teams spend more time reconciling the data than analyzing it, while leaders struggle to compare performance across the organization.

As AI agents start creating campaigns and records, every inconsistency in the standard is copied faster and at greater volume.

> 1 campaign · 4 names · reconciling by hand

Opportunity

Accutics gives your marketing activities a shared data structure, making it possible to connect performance across platforms and maximize the impact of every marketing investment.

Unify cross-channel reporting
Compare performance across channels and markets using consistent definitions, giving teams a clearer picture of marketing results.
Enable more relevant personalization
Connect objectives, audiences, and creative content through shared metadata to support coordinated and personalized customer experiences.
Strengthen investment decisions
Bring marketing data together to identify which campaigns and initiatives contribute to business results and guide future budget allocation.

How it works

Standards defined once, applied everywhere

In Accutics, your taxonomy defines the information every marketing activity needs. It sets approved values and rules for how inputs can be combined.

Campaigns, activations, and creatives are created from that model, so names, IDs, and tracking parameters are trusted and standardized from the start.

Taxonomy & Data Structure

Build a data model that reflects how your organization works

Structure marketing data around the dimensions that matter to your business, from brands and markets to campaigns, audiences, channels, and creative information.

Accutics provides a configurable framework for organizing this information into standardized records. Establish how marketing activities are classified, which information is captured, and how consistent definitions support execution and downstream measurement.

Link records across levels, from a global activity to its market, channel, and creative records, so every activation stays traceable.

Configured Fields & Datasets

Define your marketing data once. Use it consistently.

Configure the fields, approved values, and formats that make up your marketing taxonomy. Accutics supports different field types, shared datasets, default values, and formatting rules, giving you control over how information is entered and structured.

Use controlled selections instead of free-text inputs where consistency matters, while allowing teams to capture additional information when needed.

Conditions & Dependencies

One standard. Flexible enough for every team.

Different marketing activities require different information. Accutics allows you to configure conditional fields, dependent values, and input rules so teams only work with information relevant to their work.

Apply formatting and validation rules to guide data entry and maintain consistency without making every team follow the same rigid form.

Naming & Output Configuration

Turn structured marketing data into standardized outputs

Accutics lets you define how values are combined, formatted, and transformed into the naming and tracking structures used across your marketing ecosystem.

Configure output rules, delimiters, abbreviations, and conditional values to generate consistent results without manually assembling naming strings or tracking parameters.

Once configured, teams can generate these outputs whenever they create records: individually, in bulk, from templates, via the API or MCP, with AI, or through the browser extension.

Explore record creation in Accutics

Jesper Gohr HusumSenior Digital Analytics Manager
With a shared data language and governed tracking standards, Grundfos ensures consistent campaign data and reliable reporting across its global marketing operations.
Read the Grundfos story

Make standards easier to manage, not harder.

Accutics replaces naming spreadsheets, guideline documents, and manual QA with one model that teams can use inside their everyday workflows. Marketers can follow the set standards without having to manage the underlying taxonomy, working in the way that suits them best: through guided fields and templates in Accutics, the browser extension inside their media platforms, or their own systems via the API.

AI assistants such as Claude, ChatGPT, Gemini, and Copilot work with the same model through MCP, following the same permissions and validation rules as your marketing teams. Accutics agents can also create records and correct errors on request, making your standards ready for agentic workflows without the need for a separate set of rules.

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