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Validation & Monitoring

Trusted marketing data, before it reaches your reports

Accutics validates data against your taxonomy throughout the campaign lifecycle, from initial setup to ongoing monitoring after launch. Track data quality across your organization, identify inconsistencies early, and prevent errors before they affect reporting.

Book a demoExplore the validation engine

Problem

Inconsistent data starts upstream. The cost shows up downstream.

When teams, markets, agencies, and AI agents work from different naming conventions and tracking standards, errors such as missing parameters and incorrect classifications can go unnoticed until campaigns are live.

By the time these issues surface in reporting, budgets have already been spent, context is harder to recover, and analysts are left reconciling data instead of analyzing performance.

As AI agents increasingly create records at scale, inconsistencies can spread even faster, making them harder to catch before they affect reporting.

By catching issues early, teams can reduce manual corrections and maintain reliable data for reporting and performance measurement.

Opportunity

Accutics brings validation and data quality monitoring into marketing workflows, helping teams catch errors earlier, reduce manual work, and build a more reliable foundation for performance measurement.

  • Accurate attribution and trusted reporting

    Validate tracking and campaign naming to ensure marketing performance is measured correctly.

  • Strengthened media optimization and investments

    Detect tracking errors and broken links early to help teams identify what drives performance and allocate budgets accordingly.

  • AI-ready data and scalable automation

    Gain consistent, validated data to ensure reliable inputs for advanced analytics, predictive models, and AI-driven marketing workflows.

How it works

Validation at every stage of the campaign

Before Launch

Catch errors at the source

Build data quality into campaign creation with validation rules based on your marketing taxonomy. Accutics checks required fields, approved values, and naming conventions as records are created, identifying missing or inconsistent information before it becomes part of campaign names, identifiers, or tracking links.

By applying standards directly within Accutics workflows, teams can correct issues at the source rather than relying on manual reviews or downstream data cleansing.

The same checks apply however records are created: individually, in bulk, from templates, through the API, or by AI agents. Everything is validated through the same engine.

During Setup

Validate where your teams work

Extend your marketing data standards into supported media platforms with the Accutics browser extension.

Validate naming conventions and tracking information as marketers and agencies configure campaigns, helping them identify inconsistencies before publication. Teams receive guidance within their existing workflows, reducing the need to switch between tools or manually check naming documentation.

Related capability: Standards in Your Tools

After Go-Live

Monitor data quality beyond launch

Requirements can change after activation, and not every update follows the original setup process.

Accutics continuously monitors campaign data across your media platforms and validates landing pages against your standards, running on a schedule you define. When inconsistencies are detected, the relevant teams are alerted so issues can be addressed while campaigns are active.

By identifying these problems earlier, teams can reduce downstream corrections and maintain a more reliable foundation for reporting and measurement.

Connected Data Validation

Check consistency across related campaign records

Data quality depends on more than individual fields. Campaign records also need to maintain meaningful relationships across initiatives, markets, channels, and activations.

Accutics validates data across connected records, catching inconsistencies between global campaigns and their market or channel activations, not just errors in individual fields. By maintaining the structure defined in your marketing data model, teams benefit from more consistent campaign classifications and a clearer understanding of how marketing activities relate to one another.

Validation for AI Agents

When agents do the work, validation ensures control

As AI agents increasingly create and update campaign data, manually checking every record becomes less practical. Validation plays a critical role in maintaining consistency. Whether records are created by people, Accutics agents, or AI assistants connected through MCP, they are checked against the same validation rules. Accutics enforces these standards and flags inconsistencies before they reach your platforms or reports.

As more of your marketing operations become AI-driven, consistent standards and validation become essential to maintaining reliable data at scale.

Reporting view

See the bigger picture of your data quality

Accutics' validation engine identifies errors and provides a clear picture of your overall data health through a health score. Beyond individual checks, it reveals patterns in your marketing data quality, showing how it evolves over time, where standards are being followed, and which channels need attention.

With visibility into recurring issues and trends, marketing operations leaders can prioritize improvements and build a more reliable foundation for campaign optimization, budget allocation, and performance measurement.

“We experienced +46% improvement on tracked traffic, reaching a click-to-visit completeness score of 97% within the first three months. This has truly been an eye-opener.”
Adam WanatMarketing Analytics Lead

With validated tracking, UNSW reached more complete campaign data within the first three months.

Ensure marketing data quality at the source

A data warehouse can only clean the data it receives. Missing metadata cannot be recovered downstream, leaving reporting tools to repeatedly correct the same inconsistencies while incorrect values remain in the original media platforms. Meanwhile, AI agents and other connected systems continue to rely on the original data rather than the corrected version in your warehouse.

Accutics validates data where it’s created, so downstream platforms and reports work with trusted, standardized marketing data, and your warehouse can build on that foundation rather than correct it.

Explore more

Insights on marketing data quality

Practical guides and insights on maintaining reliable marketing data for accurate measurement across your organization.

Blog

Ensure marketing data quality at the source

Book a demo to see how Accutics validates campaign data throughout its lifecycle, from initial setup to ongoing monitoring after launch.

Book a demoBring context to your marketing data