Integrations & Sync

Your marketing stack has the tools. Accutics gives them context.

Connect your media, analytics, and data platforms around shared marketing standards. Accutics keeps names, identifiers, and metadata consistent across systems, enabling more reliable measurement and automation.

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Problem

Your platforms may be connected, but do they tell the same story?

Every platform structures and names marketing data its own way, so the same campaign or activity risks showing up under different names and identifiers in each system. Teams spend their time maintaining mappings and reconciling reports, and AI agents working across those systems inherit every inconsistency.

> Three names, three identifiers: every report needs its own mapping.

Opportunity

Accutics aligns your marketing ecosystem around consistent data standards, reducing manual work and improving how information is used across systems.

Unify cross-platform reporting
Bring marketing data together across systems using consistent definitions, making it easier to compare performance and understand what drives results.
Eliminate manual reconciliation
Reduce time spent transferring, mapping, and correcting data between platforms, freeing teams to focus on analysis rather than cleanup.
Power reliable automation
Give connected tools and AI workflows structured, validated metadata to support automated decisions and workflows.

How it works

Standards defined once, connected everywhere

Accutics brings marketing data standards, validation, and connectivity together in one platform.

Standardized names, identifiers, and metadata flow into your media platforms, analytics, and data platforms, while changes to live campaigns flow back into Accutics for validation.

Media Platform Integrations

Keep campaign data aligned across media platforms

Connect Accutics with paid media and search platforms to exchange standardized campaign names, identifiers, and metadata.

Two-Way Sync ensures that enriched, standardized data flows into your platforms, while changes to live campaigns flow back into Accutics for validation. Any discrepancies are flagged as out of sync for teams to review and resolve.

Explore Accutics Two-Way Sync

Analytics & Data Platforms

Give every report a consistent foundation

Deliver structured metadata to analytics platforms such as Adobe Analytics and Google Analytics 4, Adobe Experience Platform, and cloud storage that feeds data warehouses such as Snowflake or Databricks. Analyze performance across channels, markets, and business units using consistent dimensions throughout.

Shared definitions and identifiers reduce the need for manual data mapping and help ensure reporting reflects how marketing activity is organized.

Campaign performanceAdobe Analytics

classifi

classification_channel
classification_market
classification_objective
classification_business_unit
classification_campaign_name
classification_source

Freeform table

Tracking codeChannelMarketEvents

1.acc_24817Paid socialGermany12,480

2.acc_24818SearchGermany9,214

3.acc_24902DisplaySweden6,032

4.acc_25011Paid socialDenmark4,876

5.acc_25014EmailNorway3,120

Classifications delivered by Accutics, keyed on the campaign ID

Data Delivery

Put standardized marketing data to work across your systems

Not every system needs a direct integration. Accutics delivers standardized data to Amazon S3, Google Cloud Storage, Azure, or SFTP, as well as through scheduled emails. Configure your own data schemas, delivery schedules, and formats, so internal applications, reporting environments, and data warehouses can access the data they need.

API, Webhooks & MCP

Extend your standards into your own systems and agentic workflows

Use the Accutics API and webhooks to connect internal applications, automate data exchange, and build workflows around shared marketing definitions.

AI assistants such as Claude, ChatGPT, Gemini, and Copilot can also connect through the Accutics MCP server with approved access.

API & Webhooks Accutics AI & MCP

Ewa BajórSenior Adobe Analytics Specialist
By putting marketing data standards into practice, SUNSTAR built a reliable foundation for accurate attribution and better visibility into marketing spend.

Less integration maintenance. More focus on marketing.

Custom scripts, spreadsheets, and mappings can connect marketing data. As business requirements evolve, these solutions often require ongoing maintenance.

Accutics brings marketing data standards, validation, and connectivity together in one platform, reducing the need to maintain separate definitions across systems. Teams can spend less time reconciling data and more time improving marketing operations and performance measurement.