Skip to content

Standards & Ownership

Give teams room to adapt, without compromising standards

Test changes, manage who can propose and approve updates, and give teams, markets, and agencies the flexibility to adapt to their needs while maintaining consistent standards across your organization.

Problem

Standards drift the moment they leave the central team

Taxonomy changes can happen in spreadsheets and email threads, untested, with no record of approval process. Markets add their own values, agencies interpret the guide in their own way, and the standard begins to drift a little more with every campaign.

As more teams and AI agents rely on these standards, it becomes harder to ensure everyone is working from the same approved version.

Opportunity

Accutics helps you manage and scale your marketing standards, while giving teams and markets the flexibility to work within one governed framework.

  • Adapt standards without disruption

    Test and introduce taxonomy changes as your business evolves, keeping marketing workflows consistent and performance reporting reliable.

  • Scale with clear accountability

    Establish clear ownership and approval processes, ensuring changes are managed consistently as more teams and markets adopt them.

  • Compare performance globally

    Give markets and agencies room to adapt to local needs while working within one shared, governed standard.

How it works

Every change follows the same path

Changes are proposed, tested in a sandbox, approved by authorized users, and rolled out across every team, tool, and AI agent using the same standards. Every change is tracked and recorded.

Roles & Permissions

Give teams the right level of access

Accutics comes with predefined roles built from granular permissions across the platform. When teams have more specific needs, custom roles let you define exactly what actions can be taken. Combine roles with user attributes and access groups to manage what each person can access.

Sandbox Testing

Test changes before they go live

Test new fields, values, and rules in a sandbox environment, separate from your live taxonomy. Teams can continue working with the live version while you validate changes, then roll them out when ready.

Controlled Rollout

Set permissions for every rollout

Define who can publish taxonomy changes from the sandbox to your live environment. Teams can propose and test updates, while designated users manage when changes go live. Every change is recorded, providing a clear history of updates across the platform.

Context-Aware Standards

Adapt your taxonomy to different users and needs

Every field, value, and rule can be scoped to the user’s context, such as their market, team, or agency, and by pre-selected choices. Global values stay shared everywhere, while market-specific values appear only where they apply. Each person works with the information they need, all within one consistent standard.

Agencies & Partners

Bring agencies into your standards

Give agencies their own access through user attributes, access groups, and permissions. Teams work within the same taxonomy, access the fields and values relevant to their work, and apply standards directly without relying on separate guidelines.

People, Tools & Agents

Bring the same standards to every way of working

Approved changes are applied across guided fields and templates in Accutics, the browser extension, the API, and AI assistants connected through MCP. With the right permissions, AI agents follow the same access controls and validation rules, extending governance to automated workflows.

Security

Enterprise-grade security

Accutics is ISO 27001 certified and supports single sign-on (SSO) and multi-factor authentication (MFA).

“We operate across +15 markets and a complex martech setup and it’s imperative to have consistent campaign tracking that allows us the granularity we need for attribution and measuring campaign effectiveness.”
Nikola KrunicMedia Analyst Lead

Saxo Bank keeps campaign tracking consistent across more than 15 markets and a complex martech setup, for granular attribution and campaign measurement.

Keep standards consistent without holding teams back

Local markets can move forward without waiting for central approval on every decision. Using approved values and templates, teams can adapt to local needs and propose changes through a shared workflow, while central teams maintain oversight at scale.

Our solutions team can help you define roles, set up approval workflows, and roll out standards across markets and agencies.

FAQ

Accutics lets central marketing teams manage shared standards while giving local markets and agencies the flexibility to adapt them to their needs. Access permissions and approval workflows ensure consistency and control across the organization.

Explore more

Go deeper into taxonomy governance

Explore practical guides and insights on managing marketing data standards that support consistency at scale.

One standard for every market, and the right to adapt it

Book a demo to see how your governance model would work in Accutics.