Metadata Structure
Define your global requirements
Create a record with shared information such as brand, product, objective, and fiscal period.
Metadata & Tracking
Launch every marketing activity with accurate, consistent tracking
Create standardized metadata, names, IDs, UTMs, and Adobe tracking codes from connected records, so every activity is traceable across markets, channels, agencies, and AI-driven workflows.
- One campaign record and its metadata, and the outputs it produced: a campaign name, an ID, a UTM link and an Adobe tracking code
- Campaign record
- Metadata
- Nova (Brand)
- Germany (Market)
- Paid social (Channel)
- Awareness (Objective)
- FY26 Q3 (Fiscal period)
- Outputs
- Generated
- DE_PSOC_NOVA_AWR_FY26Q3 (Name)
- ACC-24817 (ID)
- …?utm_source=meta&utm_medium=paid-social&utm_campaign=de_nova_awr_fy26q3 (UTM link)
- PSOC:DE:NOVA:24817 (Adobe code)
- record in reach
- records in reach
- create a record
- brand
- utm_source
- market
- campaign_id
- channel
- cmp
- objective
- utm_campaign
- One tracking link assembled from a record's parts: the landing page and path, then the source, medium, campaign name, campaign ID and Adobe tracking code
- https://brand.com
- Landing page
- /campaign
- Path
- utm_source=channel
- Source
- utm_medium=paid
- Medium
- utm_campaign=market_channel_name
- Campaign name
- utm_id=campaign-id
- Campaign ID
- cmp=tracking-code
- Adobe code
- Customer quotes
- STREAMING
- LIVE
- CLEARING
- Previous customer quote
- Next customer quote
Problem
Marketing execution becomes fragmented as operations scale
When marketing activities are set up across different teams and tools, inconsistent naming, metadata, and tracking can lead to duplicated work and errors that affect reporting, making it harder to connect and compare performance.
> 1 campaign · 3 naming conventions · matched by hand
- Different platform naming conventions becoming one shared Accutics standard
- Platform naming conventions
- One shared Accutics standard
- DE_PSOC_NOVA_AWR_FY26Q3
- DE_SRCH_NOVA_AWR_FY26Q3
- DE_DISP_NOVA_AWR_FY26Q3
Opportunity
Accutics brings marketing execution together through shared metadata and tracking standards.
Scale marketing without added complexity
Enable teams to launch activities across markets and channels without increasing operational workload, keeping data consistent and ready for measurement.
Enable consistent cross-channel comparison
Keep metadata and identifiers aligned across platforms, making it easier to connect marketing activities across touchpoints and compare performance.
Build trust in performance measurement
Create a consistent data foundation for reporting and attribution, helping teams evaluate performance and make better-informed investment decisions.
Guided workflows
Give every marketing initiative a shared context.
Create and manage campaigns, articles, forms, etc., as connected records, with the flexibility to define your own structure and naming conventions. For example, a campaign can contain multiple ad sets, each with its own ads, all linked through references. Accutics keeps metadata aligned across these records, generating consistent names and tracking codes from the same shared structure.
Local Activations
Create market and regional activations
Each local record references the primary initiative, inheriting its metadata while capturing market or region-specific details.
Channel & Creative Management
Add channels and creatives
Organize channel activations and connect the creatives used across activities.
Automated Workflows
Generate names and tracking
Automatically generate standardized names, IDs, UTM parameters, and Adobe tracking codes from the metadata.
Data Integration & Activation
Connect to downstream systems
Ensure consistent, high-quality marketing data flows into your media platforms, analytics tools, and reporting systems.
With reliable, connected data, teams can accurately attribute results, measure cross-channel performance, optimize budget allocation, and enable AI-powered optimization.
Seven ways to create, one standard
However your teams work, the standard is the same
Everything you create, whether a name, an ID, a URL, or a combination of these, becomes a record with its own metadata and place in the hierarchy. Teams can create records in the way that best suits them, while each record follows the same standards and validation rules.
- 01single create
- 02bulk create
- 03template import
- 04API
- 05MCP
- 06AI creation
- 07browser extension
Your marketing stack has the tools. Accutics gives them context.
Connect marketing data across channels through shared standards, taxonomy, and metadata, while supporting each channel's unique naming and tracking requirements.
- Paid socialPSOC
- Paid searchSRCH
- Programmatic & displayDISP
- VideoVID
- Email & CRMCRM
- Organic socialORG
- OfflineOFF
Generate the outputs your teams need
Create standardized names, identifiers, and tracking links directly from your metadata.
- Campaign, ad set, and ad names
DE_PSOC_NOVA_AWR_FY26Q3 - Unique campaign IDs
ACC-24817 - UTM parameters and tracking URLs
utm_campaign=de_psoc_nova - Adobe tracking codes
cmp=DE-PSOC-24817 - Branded short URLs
acc.link/de-nova - Branded and dynamic QR codes
qr · de-nova
Accutics_Feature_Spotlight
Keep campaign data aligned with Accutics Two-Way Sync
Accutics automatically enriches campaigns with standardized metadata and validates changes made directly in your media platforms. Any discrepancies are flagged as out of sync, giving teams clear visibility into inconsistencies so they can quickly review and resolve them.
Explore Accutics Two-Way SyncIntegrations & Sync
Your platforms work separately. Your marketing data shouldn't.
Every media platform has its own naming fields and conventions. As a result, platforms do not share the context that a Meta ad set, a Google Ads campaign, and a CM360 placement may all belong to the same global campaign and should share consistent metadata.
Accutics brings that shared context across platforms through one marketing data standard, connecting campaign, CRM, and creative records with tracking requirements and generating consistent outputs. This helps ensure your data stays aligned across platforms, enabling reliable reporting and more accurate attribution.
- Meta ad set
- Google Ads campaign
- CM360 placement
Explore more
Insights into metadata & tracking standards
Practical guides on consistent naming and tracking to help scale marketing execution.
Blog
- Campaign Tracking & GovernanceCampaign tracking foundations for enterprise teams: Building measurable marketing
- Campaign Tracking & GovernanceUTM parameters: A strategic asset for enterprise marketing
- Campaign Tracking & GovernancePrecision at every scan: Structured links and QR codes as brand assets
Consistent data from the first record
Explore how Accutics enables consistent marketing data, from global planning to local activation, with standardized naming and tracking at every step.