Standards in Your Tools

Put your standards to work in the tools your teams already use

The Accutics browser extension brings marketing data standards directly into your teams’ and agencies’ web-based workflows. Apply approved values and validate naming and tracking directly in supported ad platforms before launch.

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Problem

Your standards should not live outside your workflows

Marketing data standards often live in documents and spreadsheets, while teams and agencies work directly in their everyday marketing tools. Under tight deadlines, naming guidelines are not always easy to follow, and inconsistencies may go unnoticed until they affect reporting.

As AI agents become more involved in campaign and content creation, the need for consistent marketing standards becomes even more important.

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1MarketChannelCampaign nameOwnerNotes

2DEPaid SocialDE_Q3_Launch_SocialDE_Q3_Launch_SocAgency Afinal

3Germanypaid-socde_q3_launch_paidsocAnnause this one?

4dePSOCPaid SocialLaunch Q3 GermanyMarket team

5DE Social (paid)de_launch_q3_social_v2Agency B#N/A

6GERPaid socialDE Launch Q3 (social)AI agentcopied from DE tab

7DEpaidsocialDE_Q3_LAUNCH_SOCde_q3_launch_socialAnnasee old tab

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Opportunity

Accutics brings marketing data standards into existing workflows, making consistent execution easier across teams and platforms.

Increase efficiency
Reduce manual setup requirements, helping teams launch marketing activities more efficiently.
Protect performance measurement
Catch tracking errors before launch to prevent missing or misclassified data and ensure more reliable reporting from day one.
Scale marketing with confidence
Enable more teams and agencies to use the same standards, reducing coordination and manual corrections as volumes grow.

In-Platform Workflows

Apply marketing standards directly in your platforms

Bring Accutics into the platforms your teams already use with the browser extension. Access approved taxonomy values and apply standardized naming and tracking directly within web-based forms and workflows.

Reduce manual entry, minimize errors, and ensure consistent, accurate data across teams and systems.

In-Platform Validation

Catch errors at the source

Validate names and tracking information against your configured standards as teams build campaigns in supported ad platforms such as Meta, Snapchat, and TikTok. In-platform validation is available as an add-on to the extension.

Identify missing or inconsistent values and provide clear feedback so marketers can correct issues before publication.

Cross-Platform Flexibility

Establish one shared standard, wherever your teams work

The Accutics browser extension goes beyond media platforms, making your approved marketing data standards accessible across web-based tools, from email and CRM to content and planning platforms.

As teams adopt new tools and workflows, they can continue working within the same shared standard, without relying on separate guidelines or processes.

Agency Collaboration

Make standards clear and accessible to agencies

Give external partners access to the same approved values and naming conventions as your internal teams, with access tailored to their needs.

Agencies can continue working in familiar platforms while following your organization’s standards, reducing inconsistencies and the need for manual coordination.

Standards Across Your Ecosystem

Extend consistency beyond media platforms

Your marketing standards should stay consistent across every system, workflow, and agent that depends on them.

“Accutics enables us to collaborate across our largest clients and their respective media agencies and bring order to complex marketing taxonomies for our clients. With accurate and reliable data foundations in place, the process of insight generation and analysis is so much smoother and impactful!”

Conor McCarthyCGO | Chief Growth Officer

Uptimal is an analytics and marketing technology consultancy that helps businesses turn data into actionable insights and smarter growth through technology and strategy.

One standard to follow across platforms.

Media teams and agencies keep working in the platforms they already know. Accutics brings approved values, naming conventions, and validation into those workflows, removing the need to switch tools or consult separate guidelines.

By making standards part of everyday workflows, teams can follow them more easily and consistently.