API & Webhooks
Extend Accutics into your existing systems with APIs and webhooks. Access structured marketing data, create and manage records, and automate workflows using the same standards that guide your marketing operations.
Problem
Custom scripts, spreadsheets, and internal applications each carry their own copy of your naming rules and mappings. Every new platform, market, or workflow adds another copy for technical teams to maintain at the risk of inconsistencies across your marketing data.
> Three copies to maintain. Every change, three updates.
Opportunity
Reuse existing marketing definitions and validation rules instead of rebuilding and maintaining them separately in every application.
Ensure custom applications work with the same marketing definitions, reducing data discrepancies and manual reconciliation across your ecosystem.
Enable automated processes and AI workflows to use governed marketing data, supporting reliable decisions as your operations scale.
Access Marketing Data
Use the Accutics API to retrieve records, taxonomy information, approved values, and related metadata, including how records reference each other.
Make structured marketing information available to internal applications and processes without maintaining separate definitions in every system.
Create & Manage Records
Create and update records programmatically through the API, with names, IDs, and tracking codes generated from the same standard as in the Accutics interface.
Connect your internal planning tools and applications to Accutics, so teams can manage information without duplicating data entry across systems.
Validation & Standards
Every record created or updated through the API goes through the same validation engine as records created by people, agents, or other automation processes. Taxonomy definitions and validation rules are enforced in Accutics, so invalid values cannot enter connected workflows.
Webhooks & Automation
Use webhooks to notify connected systems when datasets or records change in Accutics.
Connect updates to internal applications and downstream processes, reducing manual handovers and supporting more responsive automation.
Building with AI
The Accutics MCP server enables AI assistants and agents such as Claude, ChatGPT, Gemini, and Copilot to read and write data in Accutics, following the same permissions and validation rules as other workflows.
Developer resources
Find the technical resources you need to connect applications and build integrations with Accutics. Applications authenticate through API tokens or OAuth, and system users are assigned project-specific permissions to ensure access is managed consistently.
API endpoints and supported operations
secure API access through system user tokens and OAuth
controlled API access using project permissions and user roles
consistent validation rules and clear, actionable error messages
notifications for dataset and record events in supported formats
See it in action
Connect your internal planning tools to Accutics to create standardized records for campaigns, creative assets, forms, and other marketing activities, making metadata available to downstream systems.
Instead of maintaining separate naming conventions and classifications, your internal tools use the shared data model defined in Accutics.
When naming rules and taxonomy logic are built into individual applications, every change requires updates across multiple systems. As new markets, channels, and requirements are introduced, maintaining consistency becomes increasingly complex and resource-intensive.
The Accutics API provides access to your centrally governed standards, generated names, and validation results. Updates made in Accutics can be reflected across connected applications without requiring separate changes to the underlying logic, reducing maintenance and keeping systems aligned as your organization evolves.
Explore more
Practical guides and technical resources on API connectivity.
Blog
Read the API reference or book a demo to review your architecture with our team.
