Platform updates
September 2026
September's release extends Two-Way Sync, Accutics' bi-directional integration, to Meta for Business, helping brands keep campaign data aligned without manual reconciliation. Bulk editing now supports a full export, edit, and re-import cycle, making it easier to apply large sets of changes without updating each field in the table. Account administration becomes more streamlined, with a new Account owner role that can reset a user's MFA and resend activation links, as well as a faster way to bulk invite users. A new activity log tracks dataset changes, webhooks for dataset updates now carry more detail, and Validate extends name validation to TikTok Smart+ ads.
Platform integrations, Streamlined workflows, Account and access management
Two-Way Sync for Meta
Two-Way Sync is now available for Meta for Business, using Accutics' bi-directional integrations. By continuously keeping validated data aligned between Accutics and connected platforms, Two-Way Sync helps teams maintain consistent naming, metadata, assets, and structures across planning, activation, and reporting.
Learn moreExport and re-import for bulk editing
When bulk editing records, users can now export the table to a file, make adjustments, and re-import the changes. This makes it easier to apply large batches of edits without updating each field manually in the table, particularly useful when changes are quicker to make in a spreadsheet than in the UI.
Account owner role
A new "Account owner" role can reset a user's MFA and copy activation links. This gives designated admins a way to help teammates regain access as needed.
Copy-paste bulk invitations
When bulk inviting users from the Account user management page, admins can copy and paste columns directly into the UI. This removes a step for admins who already keep user lists in a spreadsheet, as the data no longer needs to be reformatted into a separate upload template first.
Activity log for datasets
A new activity log lets users track changes made to a dataset over time, making it easier to assess changes without manually reconstructing the history.
Webhooks for dataset and dependency variant changes
New webhooks notify external systems when datasets or dependency variants change, allowing technical teams to automatically keep connected systems in sync.
Smart+ ads support for name validations
Name validations in Validate now extend to Smart+ ads, broadening coverage so naming errors are caught alongside other supported placements.
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